At R. Rebellion, we believe strong wholesale partnerships are built on mutual respect, thoughtful merchandising, and a shared commitment to the products we create.

Our independent retailers play an important role in introducing R. Rebellion to new customers and communities. We want to support a retail environment where our products are presented consistently, their quality and craftsmanship are recognized, and retailers can compete through the unique experiences they offer.

To support these goals, R. Rebellion has independently established the following Minimum Advertised Price (MAP) Policy.

1. MINIMUM ADVERTISED PRICE REQUIREMENT

Authorized retailers may not publicly advertise a covered R. Rebellion product at a price below its designated Minimum Advertised Price (MAP).

The MAP for each covered product is equal to its current published Manufacturer's Suggested Retail Price (MSRP), as provided in R. Rebellion's official wholesale catalog.

This requirement applies to publicly advertised prices on retailer websites, Google Shopping listings, paid advertisements, social media, and other public marketing channels.

For example, if a R. Rebellion fragrance has an MSRP of $50:

• A retailer may publicly advertise the fragrance for $50 or more.

• A retailer may not publicly advertise the fragrance for $45, $40, or any other price below $50.

• A retailer remains free to independently sell the fragrance for less than $50, provided the lower price is not publicly advertised in a manner covered by this policy.

This policy addresses advertised prices only. It does not establish a minimum selling price or control the actual price at which a retailer sells R. Rebellion products.

2. PRODUCTS COVERED BY THIS POLICY

This policy applies to all R. Rebellion products purchased through authorized wholesale accounts, unless expressly excluded in writing by R. Rebellion.

The MAP for each covered product is equal to its current published MSRP, as displayed in R. Rebellion's official wholesale catalog.

Retailers are responsible for referencing the current MSRP when publicly advertising covered products.

R. Rebellion may independently update MSRP, establish exceptions, or exclude specific products from this policy. Changes will be communicated to affected retailers with an applicable effective date.

No separate MAP price schedule is required.

3. RETAILER WEBSITES & ONLINE PRODUCT LISTINGS

Retailers may not publicly display a covered R. Rebellion product at a price below MAP on their own websites or online storefronts.

This includes:

• Public product detail pages.

• Collection and category pages.

• Website search results.

• Featured product sections and promotional banners.

• Publicly displayed sale prices.

• Other publicly accessible product listings.

For example, a fragrance with a $50 MSRP and MAP may not be publicly displayed on a retailer's website for $45, even if the retailer intends to sell it at that price.

This restriction applies to the publicly advertised price, not the final transaction price.

4. GOOGLE SHOPPING, SEARCH ADS & PRODUCT FEEDS

Retailers may not publicly advertise covered R. Rebellion products below MAP through Google Shopping or other search engine advertising and product-listing services.

This includes:

• Paid Google Shopping advertisements.

• Free Google Shopping product listings.

• Google Search and pay-per-click advertisements.

• Other search engine shopping advertisements.

• Public comparison-shopping services.

• Product feeds that generate publicly displayed advertised prices.

Retailers are responsible for ensuring that the advertised prices displayed through their ecommerce platforms, advertising accounts, and product-feed integrations are consistent with the current MSRP.

A discounted price appearing in a Google Shopping listing is subject to this policy even when that listing is generated automatically from a retailer's website or product feed.

5. OTHER PUBLIC ADVERTISING

This policy also applies to publicly displayed or distributed advertisements identifying a covered product at a price below MAP, including:

• Public Instagram, Facebook, Pinterest, and other social media posts.

• Paid social media advertisements.

• Printed catalogs, flyers, and promotional materials.

• Promotional emails and newsletters displaying product-specific prices.

• Other public marketing communications displaying product-specific prices.

Retailers may advertise covered products at or above their designated MAP.

6. ACTUAL SELLING PRICES & RETAILER INDEPENDENCE

Every retailer independently determines the actual price at which it sells R. Rebellion products.

This policy does not require retailers to sell products at MSRP or MAP.

Retailers may independently sell products below MAP, and R. Rebellion does not require retailers to obtain approval before doing so.

This policy does not restrict:

• Prices disclosed only after a customer places a product in an online shopping cart.

• Final checkout prices.

• Private, individually negotiated prices.

• Nonpublic, customer-specific discounts.

• The actual price accepted in a completed sale.

R. Rebellion does not request or require retailers to report their actual selling prices.

7. COUPONS, DISCOUNTS & PROMOTIONS

Retailers remain free to independently establish their own promotional programs, including coupons, loyalty rewards, and storewide sales.

General storewide promotions and coupons are not prohibited by this policy, provided they do not publicly display a specific covered R. Rebellion product at an advertised price below MAP.

For example:

• A retailer may offer a general storewide discount without publicly displaying a specific covered product at a below-MAP price.

• A retailer may apply a customer-specific coupon during checkout.

• A retailer may not publicly advertise a $50 MAP fragrance for $40 on a product page, shopping advertisement, or product-specific promotional email.

Nothing in this section restricts the actual selling price independently determined by a retailer.

8. INDEPENDENT & UNILATERAL POLICY

This policy is independently established and administered by R. Rebellion.

It is a unilateral statement of R. Rebellion's advertised-pricing and distribution policy and is not an agreement with any retailer.

Retailers are not required to sign, accept, or agree to this policy.

R. Rebellion does not negotiate MAP amounts, request assurances of compliance, or enter into agreements concerning retailers' actual resale prices.

Retailers remain entirely responsible for independently determining their selling prices.

9. POLICY ADMINISTRATION & ENFORCEMENT

R. Rebellion independently monitors and evaluates publicly available advertising for consistency with this policy.

If R. Rebellion determines that a retailer's publicly advertised pricing is inconsistent with this policy, R. Rebellion may independently take action regarding future wholesale supply, including temporary suspension or discontinuation of the wholesale relationship.

Any enforcement action will be determined independently by R. Rebellion under its internal procedures and applicable law.

R. Rebellion will not coordinate enforcement decisions with competing retailers or request that retailers monitor or report competitors' pricing.

10. POLICY CHANGES & EXCEPTIONS

R. Rebellion may independently revise this policy, update MSRP, establish temporary advertising exceptions, exclude specific products, or discontinue the policy.

Any applicable changes will be communicated to authorized retailers with an effective date.

Exceptions, if established, will be defined by R. Rebellion and administered independently.

11. QUESTIONS

For questions regarding the scope or interpretation of this policy, please contact:

wholesale@rrebellion.com

R. Rebellion does not negotiate MAP amounts or individual enforcement decisions.

R. Rebellion

Pendleton, Oregon

Effective Date: October 24, 2026